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astrobrights

packaging design

For this project, I created a conceptual promotional package for Neenah Paper’s Astrobrights® line. The package includes three key components: a vibrant swatch book showcasing the color range, an engaging motion graphics video to highlight the brand's energetic personality, and a modern, user-friendly website to provide a seamless digital experience.

swatch book

vision

I designed Astrobrights® promotional products around an outer space theme, using playful names like “Cosmic Orange™” and “Venus Violet™.” Inspired by mid-20th century modern design and NASA’s 1975 Brand Identity, the materials feature geometric shapes, minimal text, and vibrant colors to showcase the paper's superior quality. The swatches and informational booklet, housed in a three-ring binder with a magnetic closure, highlight the paper's features with space-themed puns and design elements, emphasizing that Astrobrights® is truly "out of this world."

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sketches

promo video

storyboard

website

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