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frosty queen
brand identity design
This project involved a conceptual rebranding of Frosty Queen, a family-owned restaurant in my hometown of Granada Hills, California, where I had my first job at 15. With firsthand knowledge of the restaurant’s potential and need for a brand refresh, my goal was to create a cohesive and impactful brand identity. To achieve this, I conducted market research, evaluated the restaurant’s strengths and weaknesses, and analyzed its current business model and practices. The result was a refreshed brand identity and strategic transformation that captures the establishment’s welcoming atmosphere, rich history, and unique character.
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